Uncategorized
Cannabis Flower: Healthier products lead to healthier choices
Jointly, a cannabis data company, have highlighted some new research this week of 200,000 consumers who use cannabis flower for their health and wellbeing.
The ‘Theory of purposeful cannabis consumption’ is their recently released four-step guide to unlocking a better version of yourself through cannabis use.
According to a 2022 Harris Poll, 91% of adult cannabis users in the United States reported that they use the plant for health and wellness purposes.
Jointly’s theory outlines what they call the ‘four laws of purposeful consumption’:
- Plant – states that cannabis is a complex plant that produces a variety of effects
- Purposes – the second states that people use cannabis for many different productive purposes
- People – three says cannabis affects each person differently
- Conditions –
- while law four states that people realise their goals with cannabis
- more often when they create the conditions for a good experience
Over 200,000 consumers who use the Jointly app were analysed and asked about their experiences with cannabis flower.
A majority of users (22%) said that they use cannabis to relax and refresh or relieve everyday stress, but other reasons cited included social aspects, enhacing creativity and intimacy.
The data also found that while product choice can impact the effectiveness of someone’s experience with cannabis by 40 to 57 percent, factors other than product and dose also have a similarly significant effect.
Jointly says the data confirms their third law, which states cannabis affects each person differently, but that certain products can perform better than others.
Cannabis flower: Purposeful choices lead to healthier choices
Consumers rated the effectiveness of their experience at 6.7 out of 10 on average, with factors like sleep, hydration, diet, exercise and location impacting the overall experience significantly. With refinement of these factors, people can be more likely to rate the experience closer to 9 out of 10.
The CEO and co-founder of Jointly, David Kooi, said: “We know that cannabis makes you more, not less. By building the industry’s first experience-based platform for purposeful consumption, we have the data to prove it.
“The theory is a framework to free the modern cannabis consumer to pursue the better life that is possible through purposeful consumption, without guilt or prejudice, and armed with data.”
Kooi added: “The data make it clear that cannabis, consumed purposefully, can be a partner in your wellbeing. Though it’s also important to underscore that cannabis is for adults only, is not for everyone, and that more data is needed on long-term impact.”
In the United States, where cannabis flower is legal in many states even for recreational purposes, consumers are using the plant for several reasons, not just for medical conditions but for a general and overall health and wellbeing.
Although the research is not peer-reviewed and may contain bias, these findings could indicate that consumers who make more considered and conscious choices and have an understanding of the product they are consuming, often make healthier choices around self-medication.
